In a recent interview with Designing the World magazine, I spoke with designer Daniela Günther about interior design for the world’s wealthiest people, a topic that I find intriguing.
I asked her how she thinks the world will be in 20 years time, given the rise of technology and the increasing availability of design-related content online.
Günter believes that while there will be some changes, the basic principle will remain the same.
“The basic principle is that you should be in the right place at the right time,” she says.
“I’m a minimalist, so that means I don’t go into a design-oriented space, because that’s where you lose sight of your customers, your employees, and your friends.
You don’t get the whole picture.”
So if you’re a minimalist and want to get the most out of your design work, she recommends spending your time on the things that really matter, like your clients and your business.
“A lot of designers focus on how much space you should have, how many chairs you should put on your tables, how much furniture you should buy,” she explains.
“But if you want to do something that actually improves the quality of your product, that’s when you need to think about that.
I’m very clear that you need the right amount of space to work with.
You need to have enough chairs, you need a table, you have enough storage for all your products.”
So for most designers, the question of where to put a design work is never as simple as it might seem.
“It’s a little bit like the business of design,” she continued.
“You have to decide where you want your customers to sit and who they are going to buy from.
You can’t just say, ‘I’m going to design a nice office building for you.
You should go there.’
You have to make a decision about what the customer is going to want, and how that will fit in with what you’re selling.
You could put the logo on the back of your cards, or you can put it on the side. “
So you might decide, for example, that you’re going to do a business card design.
You could put the logo on the back of your cards, or you can put it on the side.
You might put it in the back and say, You’re the owner of this business.
We’re here to help you.
But that’s the same as putting the logo, the colors, and the design on your back.
You’re not saying, You are a business, or You are the owner.
You just are.
It’s not really a design choice.
You put it somewhere else and you’ve lost a lot of the freedom.”
Güner also suggested that if you are a minimalist designer, it is important to keep in mind the need to make decisions on a case-by-case basis.
“There is a very important distinction to make between a design that’s meant for a client and a design for a personal project,” she explained.
“For a personal designer, there’s no way to put that design into a business case.
So that’s a very real distinction, and I think it’s one that designers need to keep up with.
It might not be the same in a business context, but it’s something that you definitely want to pay attention to.”
But if you think of the world as a living organism, that doesn’t necessarily mean that you have to spend your time obsessing over where the design should go.
“As we evolve, there are going a lot more possibilities that people will find interesting,” Günerer explained.
So in this era of consumerism, there is a certain level of luxury that designers should be willing to sacrifice for.
“If you’re looking at the luxury of living, you should definitely invest in luxury goods,” she added.
“People are spending so much money on these things that they’re really getting into a lifestyle that is not conducive to living well.
If you’re living the way they want to, that might be a luxury choice.
But if it’s a lifestyle choice that is in direct opposition to the kind of lifestyle you want, it’s definitely not a luxury.”
In this era where designers are constantly making decisions about what is “luxury” and what is not, it might be time for them to take a look at the way that the world is evolving.
“We have these huge companies that are in a constant battle for supremacy,” Guenther said.
“They have to have something that their consumers really want.
And they’re making that kind of effort to make that happen.
And when people want that, it means that there are really good products available.
So when we have designers that are trying to figure out how to make those products better, that means they’re creating a lot that is really interesting and has a lot to offer to the consumer.”
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